YouTube recently had its first ever 'YouTube Music Awards' where the winners were selected by the amount of views and subscribers.
http://youtube-trends.blogspot.co.uk/
It is not only music videos which are popular, but educational videos which are being watched by school students in the summer while they are on holidays. The number has increased each year for the last 3 years.
http://youtube-trends.blogspot.co.uk/
Many singers/songwriters are becoming famous and known just through YouTube, for example the well known Gangnam Style reached 1 BILLION views and is known for the most viewed video till date, it currently stands at 1.7B. As well as PSY, there was a Harlem Shake phenomenon where groups of people would re create a dance sequence lasting 30-45 seconds and post it on youtube. The most recent, Ylvis 'The Fox' has reached 200M views in 2 months. http://youtube-trends.blogspot.co.uk/. Artists are now gaining recognition through YouTube where videos are becoming viral, for example Justin Bieber was signed by Usher when he came across Justin's videos on YouTube. http://en.wikipedia.org/wiki/Justin_Bieber
http://vidstatsx.com/youtube-top-100-most-subscribed-channels
People can find a video for almost anything on YouTube, from make up tutorials, to how to bake a cake, music videos, TV shows and even movies. the fact that its interactive media and users can create their own channel and post videos helps generate more views. For example you can subscribe to chanels so those videos will be on your news feed therefore it allows you to watch without having to search.
PixieWoo is a popular Make up tutorial chanel that I personally watch which was created by two Make up artists, Sam Chapman and Nic Haste (Chapman). They have over 1 million subscribers and almost 2 million views. As well as this, they feauture other chanels with different products and make up artists.They are well known for their own brand make up brushes 'Real Techniques' as well as feautures in TWO magazine. http://two-magazine.com/
PixieWoo is a popular Make up tutorial chanel that I personally watch which was created by two Make up artists, Sam Chapman and Nic Haste (Chapman). They have over 1 million subscribers and almost 2 million views. As well as this, they feauture other chanels with different products and make up artists.They are well known for their own brand make up brushes 'Real Techniques' as well as feautures in TWO magazine. http://two-magazine.com/
http://www.youtube.com/user/pixiwoo
It seems people are spending more time on YouTube and streaming films/tv programmes online rather than watching actual TV or visiting the Cinema and this could be due to the convenience of doing it all from your sofa. Tom Rutledge, CEO of Charter Communications, told Wall Street analysts he was "surprised" that 1.3 million of his 5.5 million customers don't want TV — just broadband internet. "Our broadband-only growth has been greater than I thought it would be," he said. http://www.businessinsider.com/cord-cutters-and-the-death-of-tv-2013-11#ixzz2ly5qK9jT
In 2006, 16.2m people in the UK were using the internet every day. Since
then, that's soared to 35.7m - representing 73% of the population. http://www.theguardian.com/politics/reality-check/2013/oct/08/spend-more-time-online-or-watching-tv-internet
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